Pavi Direct SA is a Swiss Company in the flooring industry, providing high quality parquet and materials to the professionals in their areas.
They commissioned us to design their new logo so we took the matter to heart.
PHILOSOPHY
Pavi Direct imports and sells directly to clients high quality parquet and other type of flooring, therefore the whole logo needs to express speed. Therefore the final T has an arrow integrated. The colors red and blue stand for the tradition and history of the company in Ticino. The color red and gold stand for the various type and design of flooring available. Gold for the quality of materials.
The slogan “Ready to go Flooring” encapsulate all what the company has to offer and in a modern way as PaviDirect is oriented toward future success.
HOW WE WORK
When we build a logo we listen. We ask questions, then we listen more, we are interested in the history, the purpose, the products and services the company has to offer and we try to synthesize all of this in the logo which is the key element in all their branding and promotion.
We believe that a logo is an expression of a philosophy, a way of living, a culture and we put our passion to it to make it come through.
